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MENTAL PERFORMANCE COACHING

PRIVATE COACHING

One-on-one coaching is available both in-person and online. Contact us to schedule a consultation to explore whether private coaching might be the right fit.  There is no charge for this first consultation.  

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Click HERE to schedule your consultation. 

We offer several options for small-group coaching. Not only do small groups allow for reducing costs and forming strong social supports, they allow for group-specific modalities and simulation training.  Group coaching can be paired with one-on-one sessions or done alone.  Groups will focus on core skills and experiential training.

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BEHIND THE SCREEN

Orchestral Audition Cohort

(online - ages 22+)

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PERFORMANCE TRAINING FOR MUSICIANS

(in person)

Mondays 6-7pm: BEGINNING JANUARY 2026

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PERFORMANCE TRAINING FOR SKATERS

(in person)

Tuesdays and Saturdays

more info coming soon

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​MIXED SPORTS COHORTS

(in person)

(Group size - maximum 6 athletes)

Schedule is dependent on participants

Contact HERE to express interest and hear when the next place in a cohort opens

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Individually curated team and guest workshops are available.

Contact HERE to discuss your team's needs and what a group training might look like

Mental Performance Coach

Martha Baldwin A.R.C.T., A.M.R.C., L.M.R.C, BMus, MMus, G.C.
Mental Performance Coach
Cellist, The Cleveland Orchestra
Owner, Agnew Performance Academy
Performance Psychology Skills for Musicians & Athletes
Expert Mental Training Rooted in Experience, Research & Empathy

​​ With 25 years as a cellist in The Cleveland Orchestra, performing hundreds of concerts annually in the world's greatest concert halls, striving for and maintaining the highest level of performance under pressure has been a central focus of my life since childhood. Over three decades of teaching and coaching performers my students have gone on to successful auditions for elite conservatories, training programs, competitions, and professional auditions at Curtis, Juilliard, Rice University, Northwestern University, Aspen, Tanglewood, National Youth Orchestra, and more.  But it was as a parent of an athlete that I witnessed firsthand how many young athletes struggle with confidence, anxiety, and focus—with few resources tailored to their unique needs. That realization led me back to graduate school, where I formally studied sport and performance psychology to better serve the next generation of athletes and performers.. A member of the American Association of Applied Sport Psychology (AASP) , the Association for Contextual Behavioral Science (ACBS), and the Performing Arts Medicine Association (PAMA), I studied in the graduate school at University of Western Sport and Performance Psychology program. In 2025, I was chosen to present at the PAMA 2025 International Congress in Washington, D.C.  My mentors include Kori Ade (U.S. Olympic Coach), Mike Clark (U.S.O.P.C), and Trevor Jones (renowned PGA Mental Performance Coach). ​

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Evidence-Based & Experiential

My approach to sport psychology uses both traditional assessments and active engagement—using guided play, real-world simulations, and hands-on activities to make learning practical and memorable. Together, we develop mental skills that aren't just talked about, but practiced and integrated into your daily training. Grounded in current research and techniques, my work draws from both Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Training (ACT).
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Specialties Include

• Performance anxiety
• Competition and Audition Preparation
• The Yips
• Focal Dystonia
• Performance blocks in both athletes and musicians
• Consulting for parents of high-performing kids


Who • When • Where

I support musicians, athletes, coaches, and parents across a wide range of disciplines and levels. Whether you're struggling with the Yips, preparing for an audition, or simply want to improve your ability to perform under pressure, we can build a plan that fits your goals. Sessions can be scheduled for after school, early mornings, weekdays, weekends, and evenings and take place either at Agnew Performance Academy or online. 

Ready to Get Started?

If you're curious whether private mental training is right for you or your child, contact me HERE 
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